A highly practical course, with an emphasis on project-based
learning, workshops, laboratory sessions and group work.
Opportunity to take a six-month, full-time work experience
placement, in a relevant employment setting.
Students acquire a broad understanding of product design
and innovation from both an engineering and a marketing
point of view - leading you to create solutions that balance
business viability, human desirability and technical feasibility. As a student of Product Design and Innovation, you will learn to
harness your creative, artistic, and problem-solving skills. You will
also gain a relevant understanding of technology and materials,
and a sensitive awareness of human needs and behaviour
through user-centred design. You will learn to combine these
abilities to create products that satisfy, even delight, users. You
will acquire an understanding of Product Design and Innovation
from both an engineering and a marketing point of view.
You will learn from accomplished designers and design
entrepreneurs - people who have experience designing in sports
equipment, medical devices, user interfaces and consumer
electronics and homeware – as well as having impeccable
academic credentials.
