This programme is the first of its kind in Ireland – a three-year honours degree that combines sports-related
modules with comprehensive business education and practice. The programme focuses on introducing
students to business and enterprise skills with opportunities for specific skill development in coaching,
fitness instruction, personal training, education, exercise prescription and health. It offers students an
excellent balance between theory and practice, and equips students with the knowledge and professional
skills and competencies required to work within sport, fitness, leisure or business environments.
