This course balances in-depth coverage
of marketing theory and practice with
complementary study of key business
disciplines. The course imparts
significant business knowledge as
well as a critical appreciation of the
marketing function and the practical
value of marketing models and
concepts. As the course progresses,
students are provided with a wide
range of skills and knowledge, thus
enabling them to analyse quite complex
marketing scenarios and develop
competent marketing solutions and
strategies.
