This programme features a unique range
of mandatory marketing and event
management subjects. Students on
this programme will receive a wideranging knowledge of the most essential
marketing concepts and practices
combined with knowledge of all
significant areas of event management.
Specialist event sector subjects provide
knowledge and critical understanding
of current thinking and practice across
a range of events related areas. As
the course progresses, students learn
to apply the various methods and
techniques they have studied. They also
learn to develop pragmatic solutions to
real problems and how to effectively
communicate information, ideas,
complex problems and solutions to a
range of audiences.
