Digital Marketing
Course options include:
Common Entry
Business
Digital Marketing
Applicants should choose Common Entry if they are undecided on their speciality and can decide on their degree option at the end of Year 2. Applicants that select a specific degree option at CAO stage are guaranteed a place on that programme, subject to meeting the entry requirements and points. All applicants may change their selection up to the end of Year 2 and must confirm specialism at this point.
Business touches on almost every aspect of modern human society and careers in business are diverse and often highly rewarding. At undergraduate level students can gain a foundation in key areas of the business world, before choosing a specialisation. Digital marketing plays an increasingly important role, involving most areas of business including, branding, public relations, publishing and customer engagement.
Common Entry
This four-year honours degree programme equips students with a broad skill-base ensuring graduates will have a wide range of career options. The first two years of this programme provides students with a foundation in business, with some electives. After two years, students decide on their chosen area of specialism.
Digital Marketing
The Digital Marketing stream is for graduates who are interested in a career in business with specialist skills in digital marketing. The digital marketing option develops specialist technical skills and knowledge including e-business, digital media design and marketing management.
Business
The Business stream provides graduates with a broad-based Bachelor of Business (Honours) structured around management, finance and economics, business technology and marketing. There is a strong emphasis on the application of knowledge and skills in an international context, through modules such as international business; european economics and innovative business.
Engineering Agricultural Systems Engineering
The agri-food sector is one of Ireland’s most important indigenous manufacturing sectors, accounting for employment of around 150,000 people. It includes approximately 600 food and drinks firms throughout the country that export 85% of our food and seafood to more than 160 countries worldwide.
This programme focuses on agricultural science, agri-business, agricultural engineering and agricultural systems. Students will develop knowledge in areas such as sensing technology, electro-pneumatics, electro-hydraulics, automation, Agribusiness, management, marketing and product pricing.
It is also envisaged that graduates of this programme will have Young Trained Farmer status.
Visual Communications and Design
Visual Communication and Design is a problem-solving practice that uses image, text, print and screen to communicate messages. This discipline originates from graphic design and now incorporates the traditional skills of drawing, printing, photography, typography and other graphic processes with the new digital realms of video, web and animation.
Course Structure
This course is designed to facilitate a transition from novice student to creative practitioner. Students are taught a variety of skills to achieve this. This highly practical course features a studio environment where students complete projects in a variety of 2D design disciplines, such as: branding; illustration; packaging; typography; advertising; layout; signage; websites; games; moving image, video and animation.
Business Common Entry (Options in Business & Digital Marketing)
Business is the interaction between people, processes and exchange. It plays an important part in our daily lives along with driving innovation and prosperity in our communities.
This course equips students with the applied skills and knowledge needed to pursue a career in a variety of areas such as commercial activity, entrepreneurship, public service, government and the not-for-profit sector. The course is structured around four key pillars – management, finance/economics, business technology and marketing.
Course Structure
The first two years of this programme provide students with a foundation in business, with some electives. After two years, students decide on their chosen area of specialism in either Business or Business with Digital Marketing. Depending on your choice and your areas of interest there are also electives are available in Commercial Law, Fund Accounting and Global Economics.
In Year 3, you will also undertake a professional work placement where you will put your learning into practice and gain practical experience.
Organic Agriculture
The BSc (Honours) in Organic Agriculture aims is to provide learners with a cross-disciplinary education in the fields of business and science with a particular emphasis on the application of these to organic agricultural systems. Learners will be exposed to the most up to date knowledge in the area of organic food production including the regulations around the marketing and distributing of these products.
Over the duration of the programme, the learner will have gained knowledge in the production of fruit and vegetables, meat and dairy products that confirm to the rigorous standards of organic food production. Guest lecturers and field trips will be used to complement the classroom based activities, exposing the learner to industry leaders in the area of organic agriculture.
Upon graduation, the learner will be well placed to gain employment in both organic and conventional agricultural settings.
Tourism and Event Management
Tourism is one of Ireland’s most important and growing economic sectors, supporting jobs on both national and international level. Festivals and events are critical for tourism growth as they specifically attract both domestic and overseas visitors to Ireland and contribute significantly to the economy every year. Event management has become an integral element of the Irish tourism offering. Demand is growing for high-calibre graduates who have the necessary skills to develop their careers in this exciting industry.
Course Structure
The course combines tourism and event modules with a strong business, entrepreneurial and research focus. From project management, to designing websites, to understanding key management issues relating to events in the tourism sector, this course equips students with the required knowledge and skill set to develop careers in this area.
Is this course for you?
If you are interested in a career in an exciting and dynamic industry where your contribution can make a difference, then Tourism and Event Management may be the course for you.
Business
Business is the interaction between people, processes and exchange. It plays an important part in our daily lives along with driving innovation and prosperity in our communities.
This course equips students with the applied skills and knowledge needed to pursue a career in a variety of areas such as commercial activity, entrepreneurship, public service, government and the not-for-profit sector. The course is structured around four key pillars – management, finance/economics, business technology and marketing.
Early Childhood Care & Education
Early childhood education or early learning and care, is a very rewarding profession that supports the development of young children from infancy and throughout the childhood years. Direct practice involves working with children by tailoring learning experiences to children’s individual needs. Supporting parents in their parenting role is also an essential part of the job. Indirect practice involves managing services, educating students, professional representation, governance and national policy development. Such wide ranging career opportunities ensures early childhood education is a rewarding and diverse profession.
Course Structure
This course is a four-year programme, which equips graduates with the theoretical, policy, legal and practical knowledge required to work in early years services. Learning is through experiential and self-directed learning activities, as well as through group work and presentations. The final year research project is supervised by an experienced research team. Placement opportunities in each year of study supports learners to become competent early childhood educators.
Arts
Art is a diverse range of activities involving imaginative and technical skill and includes the production of works of art, criticism of art, study of art history, and the aesthetic dissemination of art.
This dynamic and highly student-centred course is unique to the Wexford Campus. Students are provided with the opportunity to gain creative skills, creative knowledge, aesthetic awareness and professional experiences in contemporary visual art. A forum for exchanging diverse opinions and ideas is provided through group critique, field trips, and a visiting artists programme.
Course Structure
Students learn creative skills, aesthetic awareness and professional practices in contemporary visual art. Subjects include painting, sculpture, digital media, photography and video, art and design history, as well as engagement with art and the moving image and material and visual culture. Students learn by working on creative projects in a studio context, in IT labs and traditional lectures and by engaging with the local community.
Design (Visual Communications)
The three-year course is designed to facilitate a transition from novice student to creative practitioner. Students are taught a variety of design and pratical skills to achieve this. This highly practical course features a studio environment where students complete projects in a variety of 2D design disciplines, such as: branding; illustration; packaging; typography; advertising; layout; signage; websites; mobile devices; games; moving image video and animation.
Visual communication and design is a problem-solving practice that uses image, text, print and screen to communicate messages. This discipline originates from graphic design and now incorporates the traditional skills of drawing, printing, photography, typography and other graphic processes with the new digital realms of video, sound and animation.
