Digital Marketing
Course options include:
Common Entry
Business
Digital Marketing
Applicants should choose Common Entry if they are undecided on their speciality and can decide on their degree option at the end of Year 2. Applicants that select a specific degree option at CAO stage are guaranteed a place on that programme, subject to meeting the entry requirements and points. All applicants may change their selection up to the end of Year 2 and must confirm specialism at this point.
Business touches on almost every aspect of modern human society and careers in business are diverse and often highly rewarding. At undergraduate level students can gain a foundation in key areas of the business world, before choosing a specialisation. Digital marketing plays an increasingly important role, involving most areas of business including, branding, public relations, publishing and customer engagement.
Common Entry
This four-year honours degree programme equips students with a broad skill-base ensuring graduates will have a wide range of career options. The first two years of this programme provides students with a foundation in business, with some electives. After two years, students decide on their chosen area of specialism.
Digital Marketing
The Digital Marketing stream is for graduates who are interested in a career in business with specialist skills in digital marketing. The digital marketing option develops specialist technical skills and knowledge including e-business, digital media design and marketing management.
Business
The Business stream provides graduates with a broad-based Bachelor of Business (Honours) structured around management, finance and economics, business technology and marketing. There is a strong emphasis on the application of knowledge and skills in an international context, through modules such as international business; european economics and innovative business.
Engineering Agricultural Systems Engineering
The agri-food sector is one of Ireland’s most important indigenous manufacturing sectors, accounting for employment of around 150,000 people. It includes approximately 600 food and drinks firms throughout the country that export 85% of our food and seafood to more than 160 countries worldwide.
This programme focuses on agricultural science, agri-business, agricultural engineering and agricultural systems. Students will develop knowledge in areas such as sensing technology, electro-pneumatics, electro-hydraulics, automation, Agribusiness, management, marketing and product pricing.
It is also envisaged that graduates of this programme will have Young Trained Farmer status.
Visual Communications and Design
Visual Communication and Design is a problem-solving practice that uses image, text, print and screen to communicate messages. This discipline originates from graphic design and now incorporates the traditional skills of drawing, printing, photography, typography and other graphic processes with the new digital realms of video, web and animation.
Course Structure
This course is designed to facilitate a transition from novice student to creative practitioner. Students are taught a variety of skills to achieve this. This highly practical course features a studio environment where students complete projects in a variety of 2D design disciplines, such as: branding; illustration; packaging; typography; advertising; layout; signage; websites; games; moving image, video and animation.
Business Common Entry (Options in Business & Digital Marketing)
Business is the interaction between people, processes and exchange. It plays an important part in our daily lives along with driving innovation and prosperity in our communities.
This course equips students with the applied skills and knowledge needed to pursue a career in a variety of areas such as commercial activity, entrepreneurship, public service, government and the not-for-profit sector. The course is structured around four key pillars – management, finance/economics, business technology and marketing.
Course Structure
The first two years of this programme provide students with a foundation in business, with some electives. After two years, students decide on their chosen area of specialism in either Business or Business with Digital Marketing. Depending on your choice and your areas of interest there are also electives are available in Commercial Law, Fund Accounting and Global Economics.
In Year 3, you will also undertake a professional work placement where you will put your learning into practice and gain practical experience.
Early Childhood Education and Practice
Early childhood education and practice involves supporting babies and young children to become competent and confident learners through loving relationships with others. Children require high-quality education and care during their formative years. Research indicates that the higher the professional qualification of the educator working with the children, the higher the quality of the setting and the children’s experiences in it.
Course Structure
This honours degree in Early Childhood Education and Practice enables the student to study a diverse range of subjects in order to gain a deep understanding of babies and children from birth to six years of age. Students develop a knowledge and understanding of Aistear, the Early Childhood Curriculum Framework and Síolta, the National Quality Framework for Early Childhood Education, essential for professional work in this area of practice.
Organic Agriculture
The BSc (Honours) in Organic Agriculture aims is to provide learners with a cross-disciplinary education in the fields of business and science with a particular emphasis on the application of these to organic agricultural systems. Learners will be exposed to the most up to date knowledge in the area of organic food production including the regulations around the marketing and distributing of these products.
Over the duration of the programme, the learner will have gained knowledge in the production of fruit and vegetables, meat and dairy products that confirm to the rigorous standards of organic food production. Guest lecturers and field trips will be used to complement the classroom based activities, exposing the learner to industry leaders in the area of organic agriculture.
Upon graduation, the learner will be well placed to gain employment in both organic and conventional agricultural settings.
Tourism and Event Management
Tourism is one of Ireland’s most important and growing economic sectors, supporting jobs on both national and international level. Festivals and events are critical for tourism growth as they specifically attract both domestic and overseas visitors to Ireland and contribute significantly to the economy every year. Event management has become an integral element of the Irish tourism offering. Demand is growing for high-calibre graduates who have the necessary skills to develop their careers in this exciting industry.
Course Structure
The course combines tourism and event modules with a strong business, entrepreneurial and research focus. From project management, to designing websites, to understanding key management issues relating to events in the tourism sector, this course equips students with the required knowledge and skill set to develop careers in this area.
Is this course for you?
If you are interested in a career in an exciting and dynamic industry where your contribution can make a difference, then Tourism and Event Management may be the course for you.
Business
Business is the interaction between people, processes and exchange. It plays an important part in our daily lives along with driving innovation and prosperity in our communities.
This course equips students with the applied skills and knowledge needed to pursue a career in a variety of areas such as commercial activity, entrepreneurship, public service, government and the not-for-profit sector. The course is structured around four key pillars – management, finance/economics, business technology and marketing.
Marketing
The MBS (Marketing Stream) facilitates students in developing a keen critical awareness of core business concepts, as well as allowing them to specialise in contemporary marketing theory and practice. Emphasis is placed on integrating key theoretical developments, with an ability to critically analyse and apply this theory in live business situations. Particular focus is given to the rapidly emerging and evolving area of digital marketing and business analytics. Graduates of the MBS (Marketing Stream) will develop knowledge and skills of contemporary marketing practice, and an ability to apply it in a “real-world” environment.
The MBS (Marketing Stream) is one-year full time or two-years part time taught programme aimed at preparing graduates for marketing and sales careers within organisations. Through our interactions with companies, SETU Waterford School of Business has identified a need to provide an innovative and practice-based marketing programme which will prepare graduates for roles in marketing, branding, product development, sales, market research and international sales practice. The course was developed in collaboration with key stakeholders such as the South East branch of the Marketing Institute of Ireland and partner companies from the region including Glanbia and Flahavans.
The course addresses a clear need for graduates skilled in the application of specialist marketing techniques. Graduates are equipped with the expertise to trade domestically and internationally, create and execute advertising campaigns, collect and analyse data relating to market opportunities, manage customer relationships, develop and execute digital marketing strategies, and participate in the viability testing and launch of new product concepts.
The Master of Business (Marketing Stream) is distinguished by the depth and breadth of the theoretical and practice based material addressed. The programme facilitates students in developing a keen critical awareness of core business concepts, as well as allowing them to specialise in contemporary marketing theory and practice. Emphasis is placed on integrating key theoretical developments, with an ability to critically analyse and apply this theory in live business situations. Particular focus is given to the rapidly emerging and evolving area of Digital Marketing.
Social Science
The BA (Hons) Social Science is a multi-disciplinary three year course. In times of rapid social and economic change, this programme offer students the opportunity to understand and critically analyse contemporary Irish society and Ireland’s place in an increasingly globalised world.
This course draws on core Social Science disciplines such as; Social Policy, Sociology, Psychology, Economics and Politics, with an emphasis on Social Research and Social Studies in Context.
The implications of and responses to social problems for marginalised and vulnerable members of society are central to this programme.
Special Feature of BA (Hons) in Social Science Course
Students are offered an opportunity to take elective modules in Semesters, 3, 4, 5 and 6. Students may select from a wide range of modules such as (but not limited to) Personal & Professional Development; Social Care, Organisational Studies. Probation, Policing and the Police, and Sociology of Deviance.
If you are open-minded, interested in tackling some of the key issues of our time, and want to develop skills to think differently about and understand our complex world – then Social Science is for you!
The programme is structured to provide students with the opportunity to gain a solid academic foundation in a range of related disciplines. The programme is also structured to enable students to develop their critical understanding of the applied nature of social science, and the importance of social research in critical inquiry and analysis of contemporary society.
The programme emphasises the importance of inter-disciplinarity. These pillars of learning (theory, application, research and integration) are the focus of this programme.
