Business in Digital Marketing

Business is the interaction between people, processes and exchange. It plays an important part in our daily lives along with driving innovation and prosperity in our communities. This course equips students with the applied skills and knowledge needed to pursue a career in a variety of areas such as commercial activity, entrepreneurship, public service, government and the not-for-profit sector. The course is structured around four key pillars – management, finance/economics, business technology and marketing. Course Structure The first two years of this programme provide students with a foundation in business, with some electives. After two years, students decide on their chosen area of specialism in either Business or Business with Digital Marketing. Depending on your choice and your areas of interest there are also electives are available in Commercial Law, Fund Accounting and Global Economics. In Year 3, you will also undertake a professional work placement where you will put your learning into practice and gain practical experience.