Creative Media & Design

The aim of the programme is to meet the demand for graduates with both visual and interactive design skills that can produce immersive digital media experiences. Graduates will be able to work in a range of roles and contexts across the Digital Media, Design and Technology sectors. Graduates will be equipped with knowledge and skills related to Interface & User Experience Design, Interaction Design, Visualisation (in both an interactive and non-interactive context), Augmented and Mixed Reality, Web Technologies and Motion Graphics. The programme blends technology with visual and interactive design practices to produce unique graduates. The programme is heavily focused on the needs and requirements of the digital media sector. To this end, students are provided with comprehensive lectures, tutorials and workshops in creative, design and technological fields. Students also gain valuable work experience and opportunities to collaborate with external organisations and agencies by undertaking client-led external briefs. Delivery focuses on foundational visual and interactive design principles, complemented with the development of technological skills. As the programme progresses, there is a greater emphasis on the creation of an overall immersive digital media experience. This is achieved through cross-modular projects that require students to be cognisant of both creative and technical requirements in the conception and execution of project briefs.