Digital Marketing

This programme will assist students to become knowledgeable about a range of digital marketing and marketing subjects to an advanced level; understand how marketing objectives can be achieved through the use of digital technologies; develop analytical, oral and written presentation skills; acquire and be able to use accepted research methodologies. Students develop specialised knowledge in Social Media Marketing Theory, Digital Sales Management, Digital Marketing Strategy and Digital Metrics & Analytics, and Inbound Marketing & Content Creation, as well as general marketing knowledge in subjects such as Branding, Social Marketing & Sustainability, and Marketing Analytics. The programme concludes with a Web 3.0 Digital summer school and an Applied Digital Marketing project.