This programme will assist students to become knowledgeable
about a range of digital marketing and marketing subjects to
an advanced level; understand how marketing objectives can
be achieved through the use of digital technologies; develop
analytical, oral and written presentation skills; acquire and be
able to use accepted research methodologies.
Students develop specialised knowledge in Social Media
Marketing Theory, Digital Sales Management, Digital Marketing
Strategy and Digital Metrics & Analytics, and Inbound Marketing
& Content Creation, as well as general marketing knowledge in
subjects such as Branding, Social Marketing & Sustainability, and
Marketing Analytics. The programme concludes with a Web 3.0
Digital summer school and an Applied Digital Marketing project.