International Marketing and Entrepreneurship

This programme will assist students to become knowledgeable about a range of international marketing and entrepreneurship subjects to an advanced level. The programme recognises the importance of international marketing skills required to compete in an increasingly global marketplace. Students will develop specialised knowledge in International Marketing Strategy, International Entrepreneurship and Global Business-to-Business Marketing, as well as general marketing knowledge in subjects such as Marketing Innovation & Enterpreneurship, Digital Marketing and Marketing Analytics. The programme concludes with a week-long Summer School and an Applied Marketing Project.
Nivel NFQ: 9
Duración: 1
Ciudad: GALWAY
Area del curso: Business
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