Marketing (Event Management)

This programme features a unique range of mandatory marketing and event management subjects. Students on this programme will receive a wideranging knowledge of the most essential marketing concepts and practices combined with knowledge of all significant areas of event management. Specialist event sector subjects provide knowledge and critical understanding of current thinking and practice across a range of events related areas. As the course progresses, students learn to apply the various methods and techniques they have studied. They also learn to develop pragmatic solutions to real problems and how to effectively communicate information, ideas, complex problems and solutions to a range of audiences.