Marketing is both profoundly local and global,
selling to one individual customer or to a large
international market. Our faculty bring a rich and
diverse expertise from both local and international
markets across a broad range of topic areas,
including digital marketing, online retailing, branding,
communications and consumer behaviour. Together
we offer students deep insights into the practicalities
and applications of marketing, from what makes
customers tick to how to make the best of market
opportunities.
Our approach to Marketing provides students
with a deep understanding of the marketing
function, as well as wider management and
business processes so you can deliver value
to customers and your organisation. Options
are available which allow you to specialise
your degree according to your strengths and
interests in the topic areas you enjoy most.
Marketing students also have the option of taking
a four-year degree with a study year abroad,
thus combining what you learn in university with
insights into another culture.
Business (Marketing) can be taken with any
subject not in Group 2 e.g. Psychological Studies,
Geography, Law, Anthropology, a language
amongst others.
