Marketing (MKT)

Marketing is both profoundly local and global, selling to one individual customer or to a large international market. Our faculty bring a rich and diverse expertise from both local and international markets across a broad range of topic areas, including digital marketing, online retailing, branding, communications and consumer behaviour. Together we offer students deep insights into the practicalities and applications of marketing, from what makes customers tick to how to make the best of market opportunities. Our approach to Marketing provides students with a deep understanding of the marketing function, as well as wider management and business processes so you can deliver value to customers and your organisation. Options are available which allow you to specialise your degree according to your strengths and interests in the topic areas you enjoy most. Marketing students also have the option of taking a four-year degree with a study year abroad, thus combining what you learn in university with insights into another culture. Business (Marketing) can be taken with any subject not in Group 2 e.g. Psychological Studies, Geography, Law, Anthropology, a language amongst others.