Product Design Innovation

"Design is not just what it looks like and feels like. Design is how it works." -- Steve Jobs, co-founder of Apple, Inc. Do you want to Design cool things that people need? Product designers work at the pre-engineering stage of new product development, identifying need and using their creativity, imagination and skills to design exciting solutions to meet that need. The great thing about being a product designer is that you are never limited because the range of products that we need is vast, everything from a safety pin to a jumbo jet. Think of all those products you use every day, mobile phones, headphones, sports equipment, cars, medical devices, apps and so much more. Product design as a disciple sits between Art and Engineering where creativity is let loose to explore and invent new ways of doing things and then making them real. Be inspired by product designers like Ross Lovegrove, Dieter Rams, Neri Oxman, Hartmut Esslinger and Monika Mulder. On the course you learn the skills of being a designer, sketching, model making/prototyping, creative problem solving, visual communication and working as part of a team. You will be using programmes like Solidworks, Photoshop, Illustrator, In Design and more. This course was the first of its kind nationally and has 50+ years’ experience in design education. We use studio-based education, a dedicated space where students work together on their designs and learn through making and doing. The student staff ratio is approx. 1:10 which means you get very high contact time with lecturers supporting and guiding you through your design development.