Health and Society (DC209)
You will undertake a range of modules, including those in which you will:
Investigate various perspectives—biological, social, political, ethical, psychological—that you can employ in examining health issues
Learn about health research
Actively engage in health projects or campaigns
Develop your own ‘healthy qualities’
Examine particular health-related issues such as ‘drugs in society’, ‘nutrition and health’ and ‘trauma and abuse in society’
As part of the course, you will have opportunities to engage in activities and project work that you find personally relevant and interesting.
With a particular emphasis on health action in the everyday world, you will participate in a voluntary community project in Year One.
In Year Two you will design and implement a small health equity campaign.
In Year Three you will conduct a health research project and write a final dissertation.
Electronic Commerce (Business) DC506
The programme focuses on providing students with an in-depth understanding of the prevailing processes and trends in Electronic Commerce and the skills required to reach, attract and retain customers in the digital space. Students will undertake a number of modules with a specific focus on Electronic Commerce including 6 year-long modules and 2 semester-long modules.
In Semester one, Digital Business equips students with a strong conceptual foundation by studying in detail the concepts underpinning the electronic marketplace and the associated business, technological and societal implications. This foundational knowledge is built upon in the eBusiness Management module which leverages the expertise of industry professionals and enables students to deliver and manage tactical digital marketing and e-commerce campaigns and projects. Students will develop the requisite technical knowledge and skills to author and communicate brand messaging using common and emerging digital marketing technologies in Digital Marketing Mechanics and Authorship. Students will develop their understanding of the privacy, security and risk based challenges managers encounter in the E-commerce context and gives them the ability to analyse and make informed business decisions in managing the digital enterprise in the Information Risk and Regulation module.
Data Analytics equips students with the knowledge of a variety of data visualisation techniques and statistical techniques to make sense of the emergence and exponential growth of big data. Students are introduced to the tools and techniques for constructing, optimising and maintaining E-commerce enabled websites as part of the Applied Web Design & Development module, addressing web usability, design guidelines and user experience. In Semester two, students will have the unique opportunity to engage with a high-tech start-up to practice the skills and expertise involved in the successful commercialisation of new ICT technologies by developing a commercialisation plan in Innovation and High Technology Entrepreneurship.
Digital Marketing DC516
Full time students (DC516) will undertake six core modules in a range of digital marketing related topics in addition to an applied research project or dissertation in 12 months.
Digital Marketing Mechanics and Authorship provides students with the technical knowledge and skills to author and communicate brand messaging using common and emerging digital marketing technologies. Delivered by experienced practitioners, the Digital Marketing & eBusiness Management module enables students to deliver and manage tactical digital marketing and e-commerce campaigns and projects. Students develop creative digital advertising campaigns and learn how to manage digital advertising operations in the Digital Advertising & Communications module.
Strategic Thinking & Data Analytics equips students with the knowledge of a variety of data visualisation techniques and statistical techniques to make sense of the emergence and exponential growth of big data. Building upon this, the purpose of the Marketing Strategies & Metrics module is to motivate students’ appreciation of current needs for marketing metrics and to develop a comprehensive understanding of strategy-based performance measurement frameworks.
Finally, students are introduced the tools and techniques for constructing, optimising and maintaining websites as part of the Applied Web Design & Development module, addressing web usability, design guidelines and user experience.
Journalism DC600
Programme Aims and Objectives
The programme provides training and education for those interested in the journalism profession and its related fields. It balances practical, theoretical, technical and analytical elements to address the changing media environment and the new and increasingly diverse demands being made on entrants to journalism. Upon completion, graduates will have the skills, in-depth knowledge and understanding to begin to pursue a successful journalism career, whether in newspapers, magazines, online or in television or radio.
Programme Structure and Content
This one-year, full-time programme includes taught modules for two semesters, with a project or dissertation and an internship. The project/dissertation is a significant journalistic project or a piece of research focused on journalism. Students receive training in print, online and broadcast journalism. Students learn to work both on their own initiative and in teams. Modules are marked, in part or in whole, by continuous assessment, namely simulated newsroom exercises, preparation of features and news stories, online activities, broadcast packages, seminar presentations, and essays. Examinations and in-class tests are set in some modules. In the work placement which takes place in July and August, students gain experience and have the opportunity to practise their skills.
Psychology and Well-being DC765
The MSc in Psychology and Wellbeing is the next step for psychology graduates aspiring to bring strong theoretical and practical knowledge of factors influencing wellbeing to their work or future career. It is an ideal programme for those engaging in continuing professional development or those looking for a stepping stone to a research career, clinical doctorate or other professional training. The focus of this programme is on the impact of psychological, societal, environmental and physical factors on the wellbeing of communities, families and individuals throughout their lives. This programme, at level nine of the National Framework of Qualifications, covers a comprehensive curriculum with a strong focus on practical and research skills. It is offered on both a full-time (one year) and part-time (two years) basis.
Financial Mathematics (DC127)
The Common Entry structure allows you to make an informed decision about which stream to specialise in after first studying fundamental courses such as analysis, algebra and probability, together with computing and statistics.
At the end of Year Two, students on this Common Entry programme enter one of two courses—there are a limited number of places in the third year of the BSc in Actuarial Mathematics, with entry based on a student’s performance in Years One and Two.
Complete two years of a BSc while deciding between an academic concentration in either Actuarial Mathematics or Financial Mathematics
Actuarial Mathematics (DC126) (Direct Application)
In the first two years of their degree students cover the fundamental mathematical principles that underpin the financial models studied in later years. Students also study practical and finance-related subjects such as computer programming, economics and accounting. In years three and four students apply sophisticated mathematical techniques to real-world problems in insurance, finance and banking.
In year three, students spend eight months on a paid work placement (INTRA) in the actuarial or financial industry. The placements are, typically, with major insurance companies, actuarial consultancies or in investment banks and trading houses. This is a key opportunity for students to gain practical skills and experience in a commercial environment and also helps students make an informed career choice on graduation.
Psychology and Disruptive Technologies (DC210)
The BSc in Psychology and Disruptive Technologies is run by the DCU School of Psychology in collaboration with the DCU School of Computing. The 4-year programme is structured to cover introductory to advanced levels of psychology across the five core pillars of undergraduate training: developmental and lifespan psychology; biological psychology; social psychology; cognitive psychology and the psychology of individual difference. A core focus running throughout the programme is research literacy supported by a combination of practical and virtual laboratory activities and digital innovation based on cutting edge technologies that positively disrupt the status quo and underpin societal change.
The course will cover a dynamic range of applied areas and cutting edge options from the Psychology of Innovation and Disruption across diverse education, health, business and industry settings. Throughout the programme, you will also develop a detailed understanding of the theories and innovations of disruptive technologies that significantly reshape the world that we live in, and also examine mechanisms for building trust in digital interactions.
In Year 3 of the programme, you will complete an internship in various fields including digital technology and learning, digital therapeutics, and other applied areas within education, health and wellbeing, industry and community sectors.
In Year 4 of the programme, you will have an exciting opportunity to complete a final year project bringing together your advanced and unique training in Psychology and Disruptive Technologies.
The BSc in Psychology and Disruptive Technologies has been developed in line with pre-professional Psychological Society of Ireland accreditation principles and is currently pending accreditation.
Psychology (DC208) 14-week internship
DCU’s BSc in Psychology 4-year programme is structured to cover introductory to advanced levels of psychology across the five core pillars of undergraduate training: developmental and lifespan psychology; biological psychology and neuropsychology; social psychology; cognitive psychology and the psychology of individual difference. A core focus running throughout the programme is research literacy supported by a combination of practical and online laboratory activities.
The Psychology degree’s core subjects include research design, quantitative and qualitative methods, cognitive psychology, developmental and lifespan psychology, biological bases of behaviour, social psychology, personality and individual differences, educational psychology, sports psychology, health psychology and organisational psychology. In addition to the core subjects, you can also choose from a range of optional modules from a variety of discipline areas.
This degree places particular emphasis on the application of psychology. For example, you’ll participate in experimental, practical, survey and observational work. This will allow the development of expertise in practical-based psychological methods while deepening your understanding of the theoretical knowledge you are acquiring. You’ll undertake an independent research project in Year Four, which will allow you to use these valuable skills.
Given our extensive networks with partner hospitals/clinics, schools, industry and researchers, we are the first to lead out in credited undergraduate psychology internships – our Year 3 INTRA programme – in various fields including clinical and behavioural neuroscience; organisational and corporate psychology; applied behaviour analysis etc. Our programme covers an exciting range of applied subjects (e.g. health psychology, educational psychology, organizational psychology, clinical neuropsychology and sports psychology) and offers cutting edge options (e.g. Disability and Illness, Law and Neuroscience, Crime and Psychology, Applied Behaviour Analysis and Psychopharmacology).
Psychology and Mathematics (DC207)
The four-year BSc in Psychology and Mathematics course is structured to cover introductory to advanced levels of Psychology across the five pillars of undergraduate training: development and lifespan psychology; biological psychology and neuropsychology; social psychology; cognitive psychology and the psychology of individual difference; in combination with introductory to advanced levels of Mathematics including calculus, probability, computing, statistics and data analysis.
Research literacy is a core focus of the course and it is supported by a combination of practical and online laboratory activities. The course covers an existing range of applied subjects (e.g. Psychological Assessment and Measurement, Social Psychology and Contemporary Issues, Coding and Cryptography and Deep Learning) and offers cutting-edge options specifically designed for this course.
Thanks to our extensive networks with industry, business, partner hospital/ clinics, schools and researchers, we are the first to have established integrated credited undergraduate Psychology and Mathematics internships. Our Year 3 (INTRA) work placements can be in various fields including clinical, behavioural and cognitive neuroscience; financial and health-related industries, organisational and corporate psychology; and applied behaviour analysis.
In Year 4 the course offers the exciting opportunity to conduct an independent final-year research project combining psychological and mathematical tools and techniques to address a contemporary real-world psychological question.
